The Choudhury family pioneered ASHIC Foundation in 1994 after the loss of their son, Ashiq, to cancer when he was only three. It is a non-profit organization dedicated to improving the quality of life for children in Bangladesh, during and after their treatment for cancer. Over the years, ASHIC has introduced several programs, that have been innovative and necessary additions to the childhood cancer scene in the country.
Since inception, ASHIC has taken a slow but structured approach to introducing new programs for the children. The objective has always been to find better ways of taking care of the children’s needs. Sometimes it has been with medication that a child required, sometimes just a toy that they coveted or sometimes even just be taken for a long drive. In each and every arena, ASHIC has tried to touch their lives and it continues work on developing new projects.The most recent ASHIC program to be introduced is the Palliative Care Unit, the first of its kind in the country.
